We created a completely new brand identity system, including a modern and charismatic logo, color scheme, custom icons, and brand guidelines. The existing static website wasn’t fulfilling the needs of the organization. The new user interface paired the identity system with heartwarming images of dogs, cats, and small animals that had been rescued by the nonprofit.
The site was developed within the WordPress CMS so TCPR could add adoption events, happy tails, and update content as needed. The website is a critical tool for the adoption and foster recruiting process, as all adoptable animals are listed on the site along with pertinent information and forms. A dynamic form builder was implemented, giving TCPR the ability to create and edit forms efficiently, making updating the forms a cinch. These web-based forms are now used for all individuals who are interested in fostering, adopting a pet, or volunteering. Dare we say it? The rebrand and revamped website are the cat’s meow!
“The team at Saint Paul Media, Inc. is incredibly talented and they were able to translate our ideas into a powerful and effective finished product. We have worked with several other local web design companies, and our experience with Saint Paul Media, Inc. far exceeds our other experiences. Minnesota is fortunate to have such a wonderful company, especially one that is so supportive of local nonprofits, like Twin Cities Pet Rescue.”
-Kate Benvenuti, Executive Director of Twin Cities Pet Rescue