Gallagher Financial Services

Gallagher Financial Services has been helping their clients achieve long-term financial goals for 29 years. Gallagher Financial asked us to modernize their brand and online presence. We worked closely with Gallagher’s marketing director to develop a new identity system to better represent their strategic investment services. View Live Site >

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Preliminary Ideations

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Final Logo

A knight chess piece was chosen to be the icon for the financial firm and numerous horse stances and chess pieces were explored during the initial stages of the branding process. The resulting mark is a harmonious marriage of an original knight and capital G. The brand’s color scheme is comprised of neutral grays with a splash of an energetic lime green used as a focal point on the website and print materials alike.

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The brand’s color scheme is comprised of neutral grays with a splash of an energetic lime green used as a focal point on the website and print materials alike. The website continues the brand’s bold, modern, and clean tone, which also reflects Gallagher’s approach to financial planning. The final rebrand has given Gallagher a unique, cohesive, and memorable face across digital and print mediums.

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