Entagon

Entagon is a long-established provider of quality network equipment and third-party optical transceivers. The Entagon team was looking to set themselves apart from their competition with a rebrand and website. Our goal was to create a brand that would speak to an audience of technicians, engineers, and purchasers who understand enterprise-level technology.

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Preliminary Ideations

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Final Logo

At the start of the branding process, Entagon gave us an inherent design limitation: the shape of a pentagon must be incorporated. Countless pentagons were sketched, cut out of paper, and digitally rendered throughout our explorations. One of Entagon’s main products—optical transceivers—inspired the logo’s final design. The result is a brand that gives new life to Entagon’s identity while maintaining recognition.

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All website photography was done on-site by our team and the exploration that took place during these photo sessions directly influenced the website design. The brand identity (complete with logos, patterns, custom icons, and photography) equipped us with the necessary tools to create a website that has become the primary marketing tool for Entagon.

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